Notes and work from 15 years of scaling technology businesses across Asia Pacific.
Based in Singapore and originally from Portugal, I lead commercial and partner growth initiatives in enterprise technology—currently at Google Cloud across JAPAC, and previously at PayPal, Zendesk, Study Group, Autodesk, and the Portuguese Embassy in Singapore, alongside co-building Tiligo.
My work focuses on what happens inside revenue organisations and partner ecosystems when shifts in cloud, digital payments, and AI force old go-to-market playbooks to adapt.
Commercial Architecture
Multi-market segmentation, pipeline velocity, and scaled GTM operating models across APAC.
Partner Ecosystems
Channel economics and co-sell transformation across software, fintech, and cloud.
Applied AI in GTM
Practical AI workflows, analytical rigour, and modern digital sales motions.